Oridian Scores Wins Goalcom France Advertising Deal
Released on: March 20, 2008, 4:40 am
Press Release Author: Oridian - Online Media Solutions
Industry: Advertising
Press Release Summary: Oridian will monetize Goal.com's network traffic to bring relevant local online ads to sports fans throughout the French-speaking world
Press Release Body: Paris, France - March 20, 2008 - Oridian, Ltd., the largest privately owned advertising network, and Goal.com, the world\'s largest website for international soccer news, today announced an exclusive partnership for French online ad traffic.
Oridian is one of the top 10 international advertising networks worldwide with reach that exceeds 140 million unique users per month - more than 80 million in the EU alone. Oridian bridges between advertisers and publishers around the world, bringing international dot.co advertisers to dot.com publishers, and quality global media to advertisers overall.
Goal.com represents the largest football community in the world, with 14 language versions, covering 210 countries. Goal.com provides users with the breaking news, live scores, match previews and latest club news through its interactive web site and community forums. Goal.com has 10 million monthly unique users worldwide and in France alone, Goal.com has 400,000 unique users with 4.5 million page views, monthly.
Under the terms of the agreement, Oridian has exclusive rights to monetize all network traffic reaching Goal.com's French-language website. Oridian recently opened its Paris office to better serve advertisers wishing to reach the ad network's 8 million unique users in France, representing 26% of all online users in France.
Oridian General Director Stephane Pitoun said today, "We're honored to be able to join forces with an Internet powerhouse such as Goal.com. They have the ability to build strong cross-cultural communities. We have the technology to reach their readers, wherever they are in the Francophone world. Together, we make a winning combination."
Goal.com VP Sales Paolo Bettinardi added, "Goal.com\'s unique ability to allow people from different cultures, creeds, and lifestyles to enthusiastically communicate with each other through their shared passion distinguishes us from any other sporting media company. Our editors narrow the distance between the fans and their heroes by developing an interactive relationship between the fans, the athletes, the coaches, the teams, and the experts. Oridian's ad network provides an additional dimension and service, by bringing local, relevant advertising that meets our readers' needs."
According to ComScore data from January 2008, sports websites accounted for 4.2 million monthly unique users in France, up 20% from December 2007.
About Oridian Oridian - Online Media Solutions, is the leading privately owned global online advertising company that lifts both advertisers and publishers to new heights. With over 9 billion monthly impressions, a massive worldwide inventory and access to tens of millions of users on various continents, Oridian enables advertisers to implement highly effective network-wide branding as well as direct response campaigns. The Top-10 network Oridian maintains international headquarters in Israel, sales offices in North America, Latin America, France, Germany and the UK, and representatives in Australia, Belgium, Italy, Greece, Scandinavia and The Netherlands. Oridian is a part of the Ybrant group, parent company of some of the fastest growing digital marketing companies. For more information: www.oridian.com
About Goal.com Launched in 2006, Goal.com now represents the biggest football community in the world with 14 language version covering more than 210 countries, enables users from all cultures and lifestyles to communicate through sharing a great passion for football. Inside the Goal.com community users can actively participate in live discussion forums, create their own personal space to gather mail, articles, share photos and videos.
Press Contact - Goal.com Concetta Palagiano GOAL.COM SA Corso di Porta Romana 620100 Milano Tel. +39 0291433401 Fax +39 0291433402 concetta.palagiano@goal.com
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